Amid a week of champions at the Royal Agricultural Winter Fair, one Semex sired daughter stood above others attracting international, mainstream media attention.

Like other famous celebrities featured on CNN and CTV, this famous Braedale Goldwyn daughter now just goes by just one nameÂ... Â"MissyÂ".

Selling for $1.2 million dollars at the Â"Morsan Road to the Royal SaleÂ" on Wednesday, November 11, attracted international attention as Eastside Lewisdale Gold Missy VG-89-2YR-CAN went down in the record books as the most expensive cow ever sold. But for Holstein enthusiasts worldwide, Missy was already a household name.

Â"WeÂ've been working with Missy and the folks at Morsan in Alberta for over a year,Â" says Semex Sire Analyst Mike West .

Â"SheÂ's a tremendous individual who really is the complete package for us. She has what all breeders are looking forÂ... SheÂ's from an outstanding cow family, has top-notch genetics and show-winning appeal. WeÂ're looking forward to working with her new owners and further developing her through her sons at Semex.Â"