The Semex Alliance, a global leader in international bovine genetics, is pleased to announce an enhancement to its corporate structure, streamlining our leadership framework within a global focus, while taking steps to fulfill our objectives through an expansion of our marketing division.

Effective immediately, all aspects of our marketing will be under one roof within our corporate structure with Brad Sayles taking on an a new leadership role within the executive team as Vice President, Global Marketing. Brad will oversee all aspects of Semex’s product marketing, programs, pricing, branding, promotion and communication on a global basis.  Brad will lead the Marketing Department to ensure all aspects of global Semex marketing closely align with the strategic corporate objectives and initiatives.  Brad joined the Semex Alliance in November 2007 as Director of International Sales & Business Development, Western Europe, Scandinavia, Australia & New Zealand, and will continue to service these key clients in addition to his marketing leadership responsibilities. 

Brad has a lifetime of industry experience beginning as a Sire Analyst for United Breeders and leading Semex’s Jersey sire procurement. Brad’s leadership roles continued through the Semex family, being named Marketing Manager at Gencor, a Semex Alliance partner, developing leading edge programs and services for its producers while managing all marketing and product support staff.   Brad also served as Marketing Manager at Holstein Canada, initiating highly successful business development and growth programs for both the domestic and international markets before returning to the Semex family.

Further streamlining operations within Semex, Vince Bosquet, current Semex Chief Finance Officer will also add Vice President Operations to his leadership role.  This will enable operations and finance to work together, moving many of our areas of global reporting and efficiencies into one department.  Pierre Laliberté will now add research to his leadership role, becoming Senior Vice President, Genetics & Research, ensuring that research and development are at the forefront of the company.

“We’re excited to take this next step forward as a company,” says Paul Larmer, Semex Alliance Chief Executive Officer. “Following on the heels of a very successful year, these changes streamline our company, while providing additional support and strategic initiatives to our global family.  I am confident that the experience, knowledge and expertise Brad, Vince and Pierre bring to our Executive Team will drive us forward towards the global growth targets established in our strategic plan.”

While totally aligning our structure with our strategic plan, we are building in additional accountability and strategic direction within all aspects of our business.