The Semex Designer Series™ sires are hand-selected for their ability to sire individuals with SemexÂ's famous high-type look. These sires transmit head-turning looks as well as longevity and its related increased production and profitability.

New releases to the program on July 1, 2010 include two Genomax™ sires:

· 0200HO02553 Duckett-SA Federal (Shottle x Harvue Roy Frosty)
· 0200GU00305 Indian Acres Prada (Aaron x Indian Acres MM Pistachio Pie)

0200HO02553 Duckett-SA Federal is an exciting Shottle son of the 2009 WDE Supreme Champion and RWF Res. Grand Champion Harvue Roy Frosty EX-95-5YR-USA. Federal is her high-ranking Shottle son and joins her only Goldwyn son, 0200HO02554 Duckett-SA Fremont, at Semex. Frosty is widely considered to be one of the finest cows to ever walk the tanbark and impressed show enthusiasts worldwide with her performance in 2009, gaining the title of 2009 Unanimous All-American & All-Canadian 5 Yr Old as well as being named Holstein WorldÂ's PeopleÂ's Choice Cow.

0200GU00305 Indian Acres Prada is an Aaron son from the 2007 World Dairy Expo Supreme Champion, Indian Acres MM Pistachio Pie EX-94-USA. Pistachio Pie is a four-time National Champion, two-time All-American and two-time Jr. All-American. Pie hails from an extremely prolific family, with her dam being VG-88 and granddam scoring EX-91 and was named Res. All-American Jr 3 Yr Old 1995. The next three dams are all VG.

These Genomax™ Designer Series™ sires are the result of SemexÂ's Balanced Breeding philosophy, a selection process based on the careful mating of the worldÂ's most popular sires and proven cow families, and are available through SemexÂ's Genomax™ program.

For more information on these Designer Series™ sires or any of SemexÂ's growing suite of programs designed to increase real dairy profitability, please visit www.semex.com