Company News

Semex conference cancelled for the first time in 30 years

For 30 consecutive years Semex has organised and hosted the dairy industry’s most prestigious and informative dairy conference, with its early January time slot helping to set the tone for the sector for the coming year.

But not in 2021, alas. As with many events Covid 19 has got the better of it, with the recent escalation of the pandemic dashing hopes that life might be back to normal enough by January to host the event. Because the conference has an unrivalled mix of business and pleasure, with its renown Burns Supper, it will not be replaced with a virtual version.

“We’ve been working on the conference all year in the hope that we’d be able to host it and provide even more of an interesting and entertaining line-up that would act as a morale booster for the industry,” says Michael Dennison, Semex UK’s National Sales Manager. “We had also chosen the title "Boldly Go" in a spirit of optimism and determination post-Covid, but we always knew the odds of hosting it were even, at best.

“Unfortunately, it wasn’t to be, and we also don’t think we can replicate the atmosphere of the conference in a virtual environment so we’ve taken the decision to postpone until 2022. So it’s a case of same conference… same time… same place… same theme… but just a year later.

“On behalf of everyone at Semex may I wish everyone and their families well through these difficult times, and I look forward to welcoming people to the Conference in 2022.”