At the 2009 Royal Agricultural Winter Fair Semex was pleased to award Nosawa & Co LTD with a 25 year service award as Semex's distributor in Japan. "It is people and relationships which truly define Semex," says Sam Mitra, Semex Alliance Director, Sales & Business Development. "We celebrate longevity not only in the cows we breed but also the longevity of our relationships around the world." "One of the foremost examples of a long-lived, mutually beneficial relationship is Semex's relationship with Nosawa. This year we celebrated Nosawa's 140th year in business, and also their 25th year with us. Semex looks forward to the next 25 years knowing that we have only just begun exploring what business we can do together."