Without a comprehensive strategy, you have not defined your goals or how to achieve them. A genetic strategy provides a structured framework that turns breeding decisions into a clear plan with direction and measurable outcomes, enabling consistent decisions today that align with long-term goals and strengthen future herd performance.
Many genetic suppliers offer “strategy tools,” but most focus on individual parts of decision-making such as sire selection or mating plans. myStrategy is different in both depth and scope.
It is the most comprehensive herd strategy program available, integrating herd performance, reproduction, genetics, replacement inventory, specialty market opportunities, and business goals into a single decision-making platform.
This allows you to move beyond isolated decisions and manage the herd as a whole system, aligning genetic progress, replacement needs, and profitability in one unified strategy.
KEY ADVANTAGES INCLUDE:
• Mathematically optimized breeding recommendations
• Side-by-side comparison of alternative strategies
• Integration of herd performance, genetic and economic data
• Net economic benefit calculated across the full breeding strategy
• Evaluation of specialty programs such as A2A2, BB, and Polled
• Direct link between strategy development and on-farm execution
Yes.
Planning for growth begins with a clear view of future replacements. myStrategy analyzes herd performance, reproduction, and calf flow to predict inventory and identify what’s needed for maintenance or expansion. It then evaluates breeding options to optimize the use of sexed semen, conventional semen, IVF, and beef semen, balancing profitability with inventory needs.
This replaces guesswork with a data-driven strategy that aligns replacement supply, genetic gain, and revenue opportunities to support profitable herd growth.
Genomic testing provides valuable insights into an animal’s genetic potential, enabling producers to make more informed and confident breeding decisions.
myStrategy helps producers use that information effectively by integrating genomic results into a broader breeding and business strategy. One of the biggest opportunities to accelerate genetic gain is improving how females are selected to produce the next generation of replacements.
The combination of myStrategy and Elevate enables more accurate and detailed selection of females for sexed, IVF, conventional, or beef semen. Through optimization and custom indexing, myStrategy ensures the right females are selected to build the next generation.
• Improved alignment between breeding decisions and business objectives
• Increased return on genetic investment
• Stronger replacement planning and herd structure
• Greater herd consistency and uniformity
• Improved long-term profitability and efficiency
• Increased confidence in future decision-making
• A clear roadmap that strengthens alignment and accountability between producer and advisor
Most dairy producers today have access to high-quality genetics. The challenge isn’t finding good bulls. It’s using them in a way that creates the most value for your operation.
Maximum genetic gain is achieved by identifying your best females and pairing them with elite sires, increasing selection intensity where it matters most. Females ultimately determine which animals become replacements, so prioritizing your top cows ensures the best genetics are captured, multiplied, and carried forward in the herd.
Genetics create potential, but strategy determines results. A structured approach will help you move beyond simply choosing good bulls to making intentional breeding decisions that maximize the impact of your best females while balancing genetic gain, replacement targets, and profitability.
myStrategy is an integrated, data driven genetic planning platform that delivers customized breeding and economic strategies for dairy operations. It brings together herd performance data, market information, genetic insights, and economic modelling in a centralized system to guide confident, profitable breeding decisions.
Yes.
Specialty breeding goals, such as increasing Beta-Casein (A2A2), Kappa-Casein (BB), or Polled genetics, can be complex to evaluate and integrate into an overall breeding strategy. These traits often require long-term commitment and can impact genetic progress, herd structure, and future replacement needs.
myStrategy assesses how these goals fit within the broader herd strategy, analyzing current genetics and herd structure, considering replacement requirements, and projecting progress timelines under different management and breeding decisions.
myStrategy is designed for producers who want to take a more intentional approach to the future of their herd and business.
This includes operations that are:
• Planning for expansion
• Evaluating replacement strategies and beef-on-dairy revenue opportunities
• Investing in genomics or reproductive technologies
• Transitioning to the next generation
• Pursuing specialty market opportunities
• Looking to improve profitability and efficiency through genetic progress
• Confidence in every genetic decision
• Understanding of the economic impact of your breeding strategy
• Faster genetic progress
• Right-sized replacement inventory
• Increased beef and dairy profitability
• Improved long-term herd planning
