Company News

Introducing four genomically-selected 'Genomax' young sires

Semex is introducing four new exciting genomically selected young bulls to be sold under the 'Genomax' banner. Semex has been at the forefront of genomic research to develop the very best options for dairymen. The main goal in using genomic tested young sires has been to increase both the number and diversity of elite bulls available in the Semex product line-up. The current four bulls includes two sires of sons.

Shottle son WABASH-WAY ARBOUR, a sire of sons, is out of Wabash-Way Mar Annileigh-ET EX-90-5YR-USA by BW Marshall and is currently one of the highest ranked Semex Genomic bulls for Lifetime Profitablity Index (LPI) with a score of 2937, and a Canadian Conformation score of +17. Arbor is predicted to breed daughters with extremely good type, high milk potential, easily managed cows with good temperament and milking speed.

The second Shottle son is REGANCREST BALTIMOR, out of the highly regarded Regancrest-PR Barbie EX-92-7YR-USA by Durham. He is also a sire of sons with an LPI of 2434, +18 Conformation and +16 Dairy Strength. Udders promise to be exceptional and very strongly attached. He also scores highly for all the functional traits.

Goldwyn has been the star of Canadian breeding in recent years, and Semex has high hopes for his son COMESTAR LAUTHORITY. Lauthority was orginally sold in the UK two years ago as a young bull due to his illustrious pedigree. Lauthority has been reintroduced as his pedigree is now enhanced by his high genomic figures. He is out of Comestar Lautelma Igniter VG-89-4YR-CAN, who is an Emerson, and has an LPI of 2428, and a Conformation score of +18.

Baxter son, RALMA-RH TRUMPET, out of the Durham-sired Ralma Goldwyn Clarinet VG-86-2-YR-USA makes up the quartet. He has an LPI of 2511, and a Conformation score of +16. His figures predict the daughters to have tremendous strength with great dairy quality and udders that are strongly attached ... Read More...

"Talent+" package offers breed leading sires at lower prices

Semex has already stimulated the dairy genetics market into introducing better quality sexed bulls at lower prices...and now the firm's aggressive marketing stance is turning its attention to some of its top conventional bulls too, with a special promotion price on the globally renowned LADINO PARK TALENT RC.

Normally priced at 30/straw the "Talent+" package lowers the price of the bull to 25/straw, with another 20% straws free if at least two other sires are purchased in equal quantities. And the additional bulls are also priced at the same 25 offer price. Bulls available in the package offer include MAGOR BOLIVIA ALLEN, R-E-W BUCKEYE, GILLETTE FINAL CUT and KERNDTWAY HOWIE. Between them they have a UK type score averaging 2.70. A minimum of 10 straws per bull must be purchased to qualify for the deal, however.

Talent, Buckeye and Final Cut all have second crop proofs, with the daughters being widely acclaimed throughout the UK and across the world. Talent has nearly 10,000 daughters on the ground now in Canada in over 3700 herds, giving him a reliability of 99%. His daughters are renowned for excellent overall type, particularly their udders and rumps. Talent is also an exceptionally high fertility sire, resulting in him being classed as an elite Repromax (high fertility) sire.

The other bulls in the package are also designed to deliver profitable, easily managed and durable cows. All the bulls have great type, reliability and production potential and their daughters will truly stand the test of time.
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Superb TEE OFF helps Semex hit the perfect round

From the famous Gypsy Grand family RIETBEN TEE OFF makes his debut in the August proof run as Semmex's highest ranked type sire at 3.59 UKTM (+16 Conformation in Canada).

"Tee Off daughters are very consistent and uniform," according to Willie Tait, Semex Genetics Manager. This son of Titanic, out of a VG-88-4yr Gibson dam delivers big scores for Mammary (+16 CAN and +3.25UK), Feet & Legs (+13 CAN and +2.56UK). "With an extremely consistent breeding pattern, backed by one of the most prolific cow families Tee Off is a combination that will amke a big impact with UK dairymen," adds Mr Tait.

Tee Off specialises in both udders and feet and legs, siring shallow udders very similar of those from his maternal grandsire, Gibson. His daughters walk on exceptionally deep-heeled feet and have great mobility. Tee Off is priced at 24/straw.

Also making his debut proof is the latest true red son from the renowned Pursuit September Storm, LA PRESENTATION PICOLO RED.

Picolo Red enters the Semex line-up with an impressive +13 Conformation and +2.27 UKTM and double digit scores in his Canadian proof for Mammary, Feet & Legs and Dairy Strength.

"This is a sire that excels in dairy strength," says Willie Tait. "Picolo daughters track well on solid feet & legs. They are stylish with great balance siring tall, long-bodied cows with deep open ribs, strong toplines and udders that are silky and well-attached. Picolo Red is priced at 20/straw.

Continuing Semex's approach to introduce bulls that work across different systems, the Semex line-up is further strenghtened with a new high ranking Oman son ideal for the commercial dairyman, MAINSTREAM MANIFOLD.

With multiple Oman sons in the top rankings, Manifold will offer Semex customers an extremely balanced proof, backed by a deep pedigree.

"Manifold ...

Semex raises bar on sexed market again with R-E-W Buckeye

Semex has already stirred up the sexed semen market this year by introducing the highest type sexed bulls on the market at below 30, and now it has raised the benchmark again by introducing one of the world's leading bulls - R-E-W Buckeye - in sexed format at just 39/straw.

Buckeye has consistently been one of the world's top selling bulls because of the milking ability, type and ease of management displayed by his daughters, and also his high reliability based on thousands of progeny in many different countries. Semex has introduced him in sexed format to further consolidate its position in offering sexed bulls that have the same high quality as its non-sexed range.

"Over the last year or so Semex has invested heavily in sexed semen technology, and we are using it on top quality bulls," says Willie Tait, Semex Genetics Manager. "Making Buckeye available in sexed form is proof of that, and comes almost immediately after we have brought other top bulls like Magor Baroque Allen, Magor Bonus Allen, Domicole Simms and Silky Powerplay into this market."

Launched into the UK market nearly 4 years ago, Buckeye is still one of Semex UK's most popular bulls and also one of the UK's most popular, with 92 out of 109 classified UK daughters scoring GP or VG to date.

"Buckeye daughters are ideally suited for a lot of of the UK's herds," says Michael Dennison, Semex UK Product Support Manager. "They are medium sized, practical heifers that are milking well. Their legs are mobile, with a steep foot angle, and udders are generally shallow and attached high and wide. Farmers are commenting positively on their exceptional production in differing environments, along with their ease of management."

In addition to dairy farmers showing an interest in Buckeye, bull studs around the world have sampled many Buckeye sons, with Semex alone assessing 70 or more for the next ... Read More...

Walk of Fame competition back to give two young people a unique experience at the Royal Winter Fair

Semex UK has once again teamed up with its parent company The Semex Alliance to offer two young dairy cow fanatics the opportunity of a lifetime via its annual "Walk of Fame" competition. The winners will help look after some of the best of the best Holstein cows at the Royal Agriculture Winter Fair in Toronto this November, and will take part in the famous Semex Walk of Fame progeny showcase. They will join other winners from Germany, Japan and Australia in one of the most challenging, demanding but ultimately rewarding and educational experience for dairy motivated young people.

"They will look after some of the world's best and most valuable dairy cows, worth many thousands," says Peter Arthur, Semex Marketing Manager. "And the they will be sharing their experiences and knowledge with like-minded dairy people, and learning from some of the best breeders in the dairy industry. It is a fantastic opportunity, and a great experience to be able to put on a CV," he adds.

This unique 12-day experience will take place between 5 and 16 November. The competition is open to Holstein UK HYB members aged 18 and over and knowledgeable on how to handle and look after show cows.

"Semex is keen to encourage young people into the dairy industry, which is why we continue to offer this opportunity to Holstein Young Breeders," adds Mr Arthur. "Competition for the two places will be immense. It is a fantastic opportunity, and I urge all young people who love dairy cows, and know how to handle them, to enter."

Applicants can download entry forms and apply online at or are available from their local club. The closing date is 21 August 2009.
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Book a trip to Canada's Royal Winter Fair with Semex

Fancy a trip to the Royal Winter Fair in Toronto this November with dozens of other like minded dairy farmers? Then now's the time to book as places for the "best value package the firm has ever put on" are going fast.

The tour programme consists of a mix of business and pleasure, with one night spent at the well known Sheraton on the Falls at Niagara; two days of farm visits to well known dairy businesses in the Guelph and Cambridge areas; four nights in Toronto at the InterContinental Hotel with one day spent at leisure; two days at the Royal Agricultural Winter Fair and a day for shopping and taking-in Toronto.

The price of 995 includes return flights by Air Canada from Heathrow to Toronto; seven nights in four star hotels in Niagara, Guelph and Toronto; all passenger, hotel and airport taxes; the trip to Niagara Falls and an adjacent winery (with tasting, naturally; de luxe coach travel and entry to the famous Winter Fair and Semex gala reception evening with drinks buffet and entertainment.

"This is a fantastic tour which embraces the best that Canada has to offer from scenic, dairying, business and show point of view," says Peter Arthur, marketing manager of Semex UK. "And all for less than 1000. It's the best value tour programme we have ever put on.

"But places are limited and demand is always high, so anyone interested in going should talk to their local Semex area manager pretty quickly!"

Connecting flights to Heathrow are available from Manchester, Glasgow and Belfast for 90 return supplement.

Farmers interested in seeing a tour brochure, or wish to receive more information should contact Helen Miller on 0800 86 88 90 or email
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Semex appoints second 'sandwich' student field evaluator

After the success of the first 'Semex Promate field evaluator gap student placement', the company has appointed its second student - Stephanie Whittaker - to the position. She replaces Jennie Booth in July, who returns to Harper Adams for her final year in September.

Stephanie is currently in the third year of her BA (Hons) degree in Business Management at Leeds Metropolitan University, and has a keen interest in agriculture and dairy cows. She has worked as an assistant herdsman at her family's well known pedigree Knowlesmere herd in Shrewsbury for several years, and understands the need to continually improve the next generation of dairy animals.

Her role as a Promate field evaluator will involve her looking at individual dairy cows, and determining how her daughter's can be improved by the best corrective mating. The information is then fed into the Promate programme and determines the best four sires to improve the desired traits and reduce in-breeding. Stephanie will also play a role in expanding the company's rapidly developing technologically advanced ai24 fertility and health management programme.

"Jennie has been fantastic asset for Semex and has built-up a strong customer base and following with farmers," says Gordon Miller, Semex Managing Director. "She will be a hard act to follow, and I thank her for her contribution to our business. Stephanie knows cows and wants to make a positive contribution to the industry. I'm confident she will do a fantastic job for Semex and our customers, and I welcome her to the company."

"I've always had a very active role on my family's farm, finding the breeding side of the farm's activities very interesting and assisting with the breeding decisions that are made," says Stephanie. "To secure the position with Semex will give me a great opportunity to develop my skills and my business experience. I'm really looking forward to ... Read More...

Use the UK's "huge" resource of people skills and new technology on breeding to defend the industry.

Dairy farmers should increasingly use breeding advisors and breeding mating programmes to not only improve the quality of their own cows but to also help defend the industry from adverse and potentially damaging criticism, says Semex's Managing Director Gordon Miller.

A recent letter in The Grocer magazine from the RSPCA criticised the Holstein breed for being infertile and lame, among other elements, and this was picked up by the TV programme Countryfile, and aired during prime weekend TV viewing time.

"The industry must assume that there will be further attempts to highlight what are seen as failings in the breed, and we must, as an industry, gear-up to respond," he says.

One way of doing that is to collectively demonstrate an industry-wide move towards positive breed improvements and the use of professional breeding advisors. The latest technology that determines the best, most suitable sires to correct bad feet & legs, udders and other traits will help demonstrate this. Breeding or mating programmes highlight visible faults in a cow as determined by the breeding advisor. The programme also takes account of the animal's pedigree, including both the sire and dam sometimes going back up to eight generations, and recommends the most suitable sires to breed to the cow. "Inbreeding risks" - which the RSPCA particulary highlighted - are as a result minimised.

"The UK is fortunate to have a huge resource of talent within its breed and genetics companies who are excellent at assessing cows and determining how they can be improved. There are also several companies out there with these mating programmes, and the combination improves the qualiy of the cows, and their health and longevity," he says.
Semex is convinced about the benefits that the combination brings and that its mating programme, Promate, will as part of the programme recommend bulls from competitor studs as ... Read More...

Introducing two more "value" sexed bulls

Fresh from introducing the "highest type, best value sexed bull on the market" in Silky Powerplay, Semex UK hs introduced two more strong type sexed bulls at similar prices. The introductions continue Semex's "aggressive" policy to bring high quality good value sexed bulls to every dairy farmer, says the company.

Deboer Snowfall is a Morty son from a line of high yielding high component cows, with his dam being Deboer Durham Snow Crystal VG88. He has a UK type score of +2.99, and his UK mammary score of +3.15 is proof of the superbly attached, shallow udders he breeds. A legs and feet score of +1.19 and +433kgs of milk round off balanced package. Snowfall sexed semen is priced at 28/straw.

Magor Bonus Allen is a son of Canyon-Breeze Allen out of Braedale Baler Twine. +144kgs milk, high fat and protein %,a UK type score of +2.45 and a UK mammary score of +2.29 make him one of the best-value sexed bulls on the market. He is also slightly negative for somatic cell count.

"Snowfall produces milky daughters with exceptional udders, while Bonus Allen is an ideal bull for producers requiring high components but still want good type to go with it.

Together with Snowfall and Silky Powerplay (26/straw), Semex is bringing high quality sexed bulls to UK dairy farmers at very attractive prices.
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New Titanic sons introduced

Following the April 09 proof run two new Titanic sons have been introduced -GEN-I-BEQ SOUDAN and DOMICOLE SIMMS.

GEN-I-BEQ SOUDAN is a Titanic son out of Gen-I-Beq Igniter Shana, who yielded 12,000 litres as a heifer and over 14,000 litres in her subsequent lactations, with her dam being Glen Drummond Splendour VG-86-2yr-CAN 26, who is from the same family as September Storm.

Soudan has a Canadian Conformation score of +13, equating to a UK type merit of +2.86; a Mammary of +2.75. He has plenty of milk at +490kg, with positive protein perecentage contributing to higher milk value. As his proof shows he throws daughters with well-attached soft and silky udders which have a very deep, strong centre ligament and tremendous width in the rear. He has good calving ability and temperament scores which makes his daughters exceptionally easy to work with.

DOMICOLE SIMMS has been used as a young bull in the UK, and has daughters milking here already. He is a Titanic son out of Sunnylodge Allen Shelly VG-87-2yr-CAN, herself out of a Rudolph from the Spottie family. He is a high type bull scoring +14 Conformation in Canada and +2.61 in the UK, with +12 in Canada for Mammary (+2.58 UK). He breeds more like the Allen side of his pedigree with daughters having tremendous dairy strenghth and rumps that are wide and consistently good pin setting. Feet have a steep angle and very high rating for rear leg rear view, an indication of very good locomotion and longevity. Adding to the all-round package offered by Simms is his low somatic cell count.

Both these two excellent Titanic sons will produce daughters that fit into and perform well in a wide variety of production systems in the UK. They will be easy to look after and be robust to last a long time in the herd.
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