Company News

In the August 2009 Holstein International Semex's Repromax™ product was featured as a reproductive solution for dairymen around the world. Magazine editor Stephan Schneider writes, "The fact that the basic concept behind the product Repromax™, developed by Semex, differs from those of many other suppliers results from its international alignment and the mix of information sources." "In total, fertility information on over 3,000 bulls (including Jersey bulls) is hidden behind the Repromax values calculated by Semex scientists. Repromax is a fertility index combining the non-return rates (NRR) from Canada, Agri-Tech analyses (ATA) from 12 western US states, and the SCR proofs (sire conception rate) calculated by the US data center within one value from August 2008 on." Click here to download the entire article. At Semex, Repromax™ if offered to our clients as a reproductive solution, reducing days open and increasing profitability. Semex scientists have gathered SCR, ATA and Non-Return data to develop the world's first international fertility evaluation. Known as Repromax sires,these sires are Semex's highest-ranked fertility sires. Listed below, Repromax sires are highly reliable bulls proven to be high fertility sires, with no genetic sacrifices. These bulls improve the fertility performance of cows and increase your profitability, representing the best of the best, with no genetic sacrifices. To learn more about Repromax™ click here.
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Semex is pleased to announce the appointment of Brad Adams to the role of Global Training Manager effective September 28, 2009. In this role Adams will be responsible for supporting sales through our global training program.

Adams has over 18 years of experience in sales, marketing and training and development in the agriculture industry. After graduating from the University of Guelph with a diploma in agriculture business, Brad began his work in the nutrition industry as a Formulation Analyst at United Cooperatives of Ontario. In 1994 he joined GROWMARK, an Ontario farm supply and grain marketing cooperative as a Feed Systems Coordinator/Manager. He quickly worked his way up to Human Resources and Sales Administrative Manager where he implemented training and development programs. Most recently Adams served as the National Director of Marketing and National Division Manager for Masterfeeds Animal Health of London, Ontario.

Brad Sayles, Semex Alliance Vice President, Global Marketing states, “We are extremely excited to have Brad join the Semex family. Brad brings with him a wealth of experience in sales, strategic marketing and team leadership. We are fortunate to have someone with his practical knowledge and agricultural experience lead our global training enterprises.”

Adams, his wife and four children reside outside of Brantford, Ontario and will be based from
Semex’s Guelph, Ontario office.
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Mark E. Carson BSc. (Agr). MSc., Gencor Herd Reproduction Analyst



Achieving excellent reproductive performance is hard work. Here is a quick reminder about the benefits of working hard and delivering excellent reproductive performance in your herd.



1) Higher reproductive performance equals more milk. The average cow in your herd will spend a great portion of lactation near peak performance. Remember, every day open past 100 days in milk cost you approximately $4.50 US per day per cow.



2) Reduce reproductive culls of profitable cows. With more pregnancies occurring, you will have less forced culls due to reproductive failure, giving your herd more culling options. More culling options provides you the opportunity to cull less profitable cows, such as ones with low milk production.



3) Increase the number calves being born each year. With an increase in the number of pregnancies, your herd will have more heifers. These extra heifers can replace less profitable cows, be sold for more revenue or expand your herd from within.



4) More calves being born equals faster genetic improvement. Top daughters will enter your herd sooner, giving your herd a genetic edge.



5) Decrease transition cow problems. Cows that have long lactations and dry periods are at higher risk of developing health problems during their next transition period. Strong reproductive performances can reduce the number of cows that have extended lactations, providing you with less future transition problems.



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Semex has been at the forefront of genomic research, leading the industry and working closely with both Canadian and USA officials to develop the very best options for dairymen everywhere. The main goal in using genomic selection and offering our Genomax™ product has been to increase both the number and diversity of elite bulls available to our clients. This will allow Semex customers worldwide to make the most genetic progress and ultimately profit within their own herds. “We’re committed to bringing the benefits of genomic selection to our customers,” says Brad Sayles, Semex Alliance Vice President, Global Marketing.  “Semex’s Genomax™ line-up certainly offers dairymen the best genomic options.  We’ve hand selected these sires, knowing that they have the genetic capability to excel and be profitable. The Genomax™ line-up includes some of the world’s highest rated young sires for traits directly related to profitability on farm.” Through a careful selection process Semex offers the best genomic tested young sires available today. These sires are those that top the rankings, whether you’re looking for LPI or TPI and feature young sires that are the best for: Net Merit; TPI; LPI; Type; Calving Ease; and additionally offer sexed genomic bulls known as Genomaxx™ sires. These newly released Genomax™ sires are truly standouts with unlimited potential, ready to give you tomorrow’s genetics today: 0200HO02272 WABASH-WAY ARBOR (Shottle x BW Marshall) 0200HO02427 ARDROSS STERLING *RC (Mr Burns *RC x Shottle) 0200HO05645 GEN-I-BEQ SHOTGUN (Shottle x Storm) 0200HO05663 REGANCREST BALTIMOR (Shottle x Durham) 0200HO05908 HENDEL BIGSTONE (Bolton x Oman) 0200HO05929 GEN-I-BEQ BRAWLER (Baxter x Shottle) 0200HO00547 DE-SU BURNISH (Baxter x Oman) 0200HO00555 RALMA-RH TRUMPET (Baxter x Goldwyn) 0200HO02197 COMESTAR LADNER (Goldwyn x Champion) 0200HO02216 GOLD-N-OAKS GAVIN (Goldwyn x ... Read More...

Jersey breeders talk a lot about outcross in the Jersey breed, and have incorporated bloodlines from around the world including the Danish bloodlines that now dominate the top of the JPI listing. Considering the impact of Jace, one is left wondering where to find the new outcross sires.

Semex is thrilled to release two bulls that will outcross on most of the top 100 JPI bulls available today. The first is a bull that is now ranked #1 LPI by quite a distance, 0200JE00430 Lencrest On Time and second is 0200JE00018 BW Bombardier.

On Time is a Sultan son out of the well-known Declo Belle, and elite brood cow that has already given us the impact sire 0200JE00423 Lencrest Blackstone. With On Time you will be using a sire that not only will produce the show winners, but he will also make you money at home with 815 pounds of milk after the MACE conversion, plus for both component percentages and Productive Life, proving that these cows will last.

On Time is not only the perfect mating for Jace and Danish bloodlines, but will work on the Action daughters without taking away what you love about them. Semex has been using On Time extensively as a mating sire, showing confidence and belief that he just may be the most balanced bull on the market today.

BW Bombardier is a WF Brook Bomber x BW Montana Nicole x BW Berretta Prize, the same cow family that has brought to the Jersey breed high profile, impact sires such as Country, Blaise and Carrier.

Bombardier could arguably be the best JUI bull the Jersey breed has ever had coming in at an amazing 10.47 for JUI. He sires udders that are snug in the fore udder at +2.9, wide +2.4, and high +3.3 in the rear. He also sires the deep bodies and the dairy strength that the Berretta Prize family is known to deliver. With almost 600 for milk, coupled with great health and fertility traits, Bombardier will cross well on ... Read More...

With each genetic evaluation Holstein Canada recognizes sires who reach elite standards in production, conformation and also genetic indexes through their Superior Production (SP), Superior Type (ST) and Class Extra (EXTRA) programs.



Superior Production

Nineteen Semex sires have been recognized in August 2009 as Superior Production sires having combined genetic indexes for Fat and Protein in the top 5% of the Canadian sire population. Sires must have a reliability of at least 85%.


CANM102156626

BRYHILL LAKDAR (FREELANCE X AARON)



USAM135585010

CROCKETT-ACRES-ML MALVIN-ET (BW MARSHALL X BELLWOOD)



USAM131520543

DIAMOND-OAK FROSTY-ET (BW MARSHALL X BELLWOOD)



USAM61855127

HENKESEEN IMPORT (BW MARSHALL X IGNITER)



USAM50750432

KERNDT STALLION (SEPTEMBER STORM X MTOTO)



USAM135886652

LADYS-MANOR AGRESSIVE-ET (TITANIC X AARON)



USAM135886634

LADYS-MANOR ANDY-ET (FREELAND X AARON)



USAM135891010

LEXY-LANE SUPERSLAY-ET (SPY X CONVINCER)



USAM61643054

LOT-O-ROK BARBADOS-ET (BEST X EMERSON)



USAM135461956

MARGOLD PREVIEW-ET (CHAMPION X DURHAM)



CANM7497668

MAYBLOSSOM STYLIST (TITANIC X RUDOLPH)



USAM135210448

MOON-LINE CRANKY-ET (CHAMPION X STORM)



USAM61918948

MY-JOHN KARIK-ET (BOLIVER X BW MARSHALL)



CANM102339957

OKADALE ACCORD (AMO X JAMES)



USAM135660494 ... Read More...

Working with dairymen around the world, Semex knows that today’s tight dairy economy has left dairymen searching for answers to reduce their expenditures and increase profitability. Looking at herd expenses one can quickly determine that health issues have a detrimental effect on a dairy’s ledgers.  Removal of animals from the herd, whether voluntary or involuntary, is an expense most dairymen are looking to reduce. Replacing that animal and filling her stall is a costly venture. In 2008 De Vries and Olson obtained DHIA lactation records from 38 states from Dairy Records Management Systems and estimated that the national average cull rate was approximately 33%. Meaning, roughly 1/3 of all cows on these farms studied left the herd each year. Increasing the herd’s survivability and decreasing the involuntary cull rate, therefore, is key to increasing profitability. “At Semex, we’re working to help the dairyman increase his profitability,” says Nicolas Caron, Semex Alliance Geneticist. “One of the quickest ways to reduce costs and drive up profits is by reducing cows leaving the herd.  In today’s economic market, losing heifers in their first lactation before they’ve returned on your investment is not an option.  We’re working to deliver the very best genetic solutions, and Health$mart sires are selected to give dairymen an excellent option to help reduce costs at the ground level.  Simply put, healthy cows cost less.” Semex has identified Health$mart™ sires as those that sire the most valuable and profitable cows on the dairy. These sires excel for qualities that dairies can easily quantify in their ledgers.  Dairymen can trust that a Semex Health$mart™ sire will have a positive financial impact, saving on vet bills, medications and staff time, as well as lost breedings and lost production. The selection criteria for a Health$mart™ sire is based on: • Health ... Read More...

Debuting at #20 TPI, 0200HO00402 Mainstream Manifold is built to deliver results to Semex customers at +1431 PTAM, over 100 lbs combined fat and protein, +628 NM$ and desirable production. All this with pleasing, functional type that’s built to last at +1.74 PTAT, +1.80 UDC and +1.18 FLC with low 2.84 SCS, +3.70 PL and easy calving at 5% CE makes Manifold a bull for dairymen everywhere.

With multiple Oman sons peppering the Top TPI listings, Manifold offers Semex customers an extremely balanced proof, backed by a deep pedigree and solid field approval.

Manifold’s dam is VG-88-3YR-USA BW Marshall with over 141,000 lbs lifetime, then an EX-90-USA GMD with over 240,000 lbs lifetime and six more VG and EX dams.

“The Manifold daughters are really good commercial cows,” says Michelle Nelson, Semex West Coast Premier™ Consultant. “They are medium sized, strong cows with good depth of rib and nice width in their rumps. Manifolds are extremely youthful in their udder attachments; their fore udders blend smoothly with nice veination and they show great height and width to their rear udders, walking on strong pasterns that easily get them to and from the feedbunk and parlors.”

Working together with the USA dairyman, Semex’s Premier™ Young Sire Program selects sires for profitability, durability and longevity from superior maternal lines. These bloodlines have demonstrated tremendous production and functional type. Manifold is just one of the many Semex Premier™ Young Sires returned to service and in high demand worldwide, assuring our customers that Premier™ Young Sires are the best value in the industry.


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From the famous Gypsy Grand family and by Canada’s #1 Sire of Newly Proven Sires, Hartline Titanic, 0200HO00393 Rietben Tee Off debuts near the top of the breed, ranking #4 overall for Conformation (tied with Semex's famous Braedale Goldwyn) at +16.

Cast as an “udder specialist,” Tee Off has style built into his pedigree. By Titanic, his dam is a VG-88-4YR-CAN 1* Gibson with over 54,900 kgs in her fourth lactation, then a VG-89-4YR-CAN 5* Leduc who was Hon. Mention All-Canadian Jr. 2 Yr Old in 2002 with a Superior Lactation Award and over 68,400 kgs herself. Next dam is the famous EX-90-3E-Can 8* Braedale Cheetah, a Rudolph daughter of Gypsy Grand herself.

Jim Biggar, Gencor Progeny Analyst, calls the Tee Off daughters an extremely uniform group. “Tee Off daughters are very consistent,” says Jim. “They are very uniform and he is definitely an udder specialist, siring very shallow udders with strong fore udder attachments and great height in the rear udders. Their rumps are neat, with ideal pins and they walk on extremely nice legs with strong pasterns.”

Tee Off’s numbers echo these comments as he scored a +16 Conf, +16 Mammary System, +13 Feet & Legs with +13 Foot Angle, +13 Heel Depth, +12 Rear Attach Width, +13 Fore Attachments and 11S for Udder Depth, and ranks as a high fertility Repromax™ sire.

Expect Tee Off to deliver high type from an extremely consistent breeding pattern, backed by one of Canada’s most prolific cow families and its most popular sire of sons. This combination is certain to impact herds looking to add stylish type with excellent rumps and quality mammary systems.

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Red & White Holstein breeders worldwide have been anxiously awaiting a true Red son of the internationally popular Master Series™ sire Pursuit September Storm *RC, and with the addition of 0200HO05337 La Presentation Picolo Red, their wait is over.

Picolo Red arrives with his first official evaluation at +13 Conf and double digits for Mammary Systems, Feet & Legs and Dairy Strength, matching comments in the field.

“This sire excels in dairy strength,” says Carl Barclay, Westgen Progeny Analyst. “Picolo daughters are big with lots of rib and openess. They show hard tops and fanciness throughout, tracking nicely on a solid foot and leg.”

This style and balance is bred into Picolo Red as his dam is a VG-85-3YR-CAN 1* Lentini with 1 Superior Lactation Award, then a VG-85-2YR-CAN 2* Steven from a VG-85-2YR-CAN 2* Milestone from Canada’s 32* brood cow, the EX-3E-CAN La Presentation Digne.

“We expect high demand worldwide for Picolo,” says Brad Sayles, Semex Alliance Vice President, Global Marketing. “As one of our top type sires in the USA, he will create a lot of interest worldwide very soon.”

Ranking extremely high for type in the USA, Picolo Red posted an impressive +3.56 PTAT, +2.51 UDC and +3.26 FLC on his debut run, with low 2.90 SCS. Picolo’s +3.56 PTAT ranks him as Semex’s #3 PTAT sire and one of the top Red sires in the world.

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